Thursday, December 20, 2012

Today's quote...
Laziness may look inviting but only work gives you true satisfaction.
                                                                                            -Ann Frank-
So love your work or let it love you- I don't care have and affair with every day you spend behind the wheel of every deal. Each sale you do is just the beginning not the end of a brand new friend.

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Monday, December 3, 2012

Detail shop or butcher shop?

Are you a detailer? If you have your own shop what kind of detailer are you? In todays automotive world there are all kinds shops. Mechanics shops, car sales, detail shops, tire shops, muffler shops, stereo shops, and car washes/express lubes and drive through coffee stands.
If in the detailing world you soon fall into one of 2 categories - one being the cheapest and fastest in town or the one (which I prefer) the best/most careful attention to details sort of guy.
In order to define what sort of shop you want to be you have to define who you want to work for and how you want to live.
In my opinion If you want to be the cheapest that will definitely get you lots of work but be prepared to work long hard hours. Working fast is a key in any business be it construction, on a loading dock, or in a mechanic shop but you cannot put enough emphasis on careful in the detailing field. In finding your kind of client you need to fit there needs. If its a car dealer you will in my opinion soon turn into the butcher style detailer as I have experienced and not enjoyed. They send you lots of uncared for cars and they are not owned by anyone individual so careful is not in most car dealerships requisites  If you find one hang on to them and treat them right. If they treat you like you are a liability to them and only cost them money- dump them like a dirty shirt. you will find yourself doing things to cars that make you feel funny,bad, like your not concerned how long the paint will last or if the leather is conditioned.
You are the one who creates your customer field by the way you represent your store and your prices. After you have 10 happy raving fans your path becomes golden- maybe not so much with 15 cars lined up outside your door but with 5 good paying well kept vehicles. This in turn is better profits - with less product use and shorter hours per vehicle and happier clients. Giving away a courtesy express wash is easy and a nice gift for one of your clients in return for a good referral.
Be available in the detailing industry is important too. Today is sunny tomorrow is not. Next week it will snow and the next is bills, Christmas, or the washing machine broke down.
Make your family come first you only get one shot with your 4 yr old to show him how to ride bike and draw pictures with him. They don't understand that you think work is more important. If you've over reached your abilities to make ends meet, simplify your life- its too short to miss and you can't buy it back. Mama is waiting for you to get there and she has supper on the table.
Customers are important and you should always sympathize with them but never be a push over and stick you your word they will respect you for it. Your price was fair the first time you quoted and cheaper needs to be educated that it can be done only by reducing the service provided. If not done so before the sale you both will feel cheated and disappointing.
Yes we often over deliver but only the easy little things like a quick paint touch up or a fabric gard on the carpets.
Keeping up your image as a class act not a hack is where you find the most rewarding work. You also are not a fly by night. The guys that win customers by price are gone as soon as there is a better paying job. Not to mention what they do to your vehicle to make it look good and not to make it last longer.

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 tell Renny Andy @shineandshade.com sent you.